Circular Shift

Circular Shift is a cross-sectoral event, organized by the Cradle to Cradle Products Innovation Institute, uniting decision makers to power innovation for a circular future. Business success in the future will be largely defined by the capacity to adopt circular solutions and operate sustainably in the new economy. Circular Shift steps into this future by showing how it works in practice while outlining how organizations can thrive within it.

On 10 October 2023, over 100 sustainability leaders and pioneers gathered in The Current at the Chelsea Piers in New York City. Throughout the day’s tangible exploration of approaches and strategies to innovate for a circular future, a renewed urgency to create meaningful change at scale became apparent. New disruptive solutions and collaborative initiatives hold promising prospects to be replicated and reach scale. Together with ambitious new legislation and enabling tools like our Cradle to Cradle Certified® certification, they will be the ones to propel the circular shift forward.